Quite a bit of alignment between the “bad coffee” thing I posted the other day and Ruben’s piece on why Starbucks didn’t catch on in Australia. I more-or-less agree with the three reasons outlined from the CNBC story—the first two in particular—but would also argue that Starbucks just didn’t build the “third place” as well in Australia as they did elsewhere (or rather, they just tried transplant the US version into a market where we already had amazing options for it and didn’t offer anything better to entice change, especially the coffee).

Posted in reply to Rubenerd: CNBC on why Starbucks failed in Australia.