Most of the “business” books I’ve come across recently weigh in at ~300 pages. I posit that 99% of them are about 100-150 pages too long; after building their core premise and arguing their case, most authors pad the rest of the book out with redundant case studies or just fluff to hit an arbitrary word/page count (to be fair, the publishers probably have a hand in pushing this) so that the book feels “substantial” enough to get people to shell out $15-$30. Personally, I’d be happy to pay that for books that respect my time and get to the point. And because they’re shorter, I can get through more of them, meaning I’d be buying more of them. Something to think about, publishers?

Cam Pegg @campegg

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